TL;DR

Morgan has redesigned the Supersport model by removing two cylinders to comply with US vehicle regulations. This change allows the car to be legally sold and registered in the US market. The modification marks a significant shift in the model’s design and market strategy.

The Morgan Supersport has been modified to remove two cylinders, making it eligible for sale and registration in the United States, the company announced today. This adjustment is a response to US vehicle regulations and aims to expand Morgan’s market reach.

According to Morgan Motor Company, the Supersport model has been redesigned to operate with four cylinders instead of six. This change was necessary to meet the US Department of Transportation (DOT) and Environmental Protection Agency (EPA) standards for vehicle emissions and safety.

Officials from Morgan confirmed that the engine configuration was altered without significantly impacting the car’s performance or design. The company emphasized that this move allows the classic British sports car to be legally sold and registered in all 50 US states.

While Morgan has not disclosed detailed technical specifications or the exact process of modification, sources indicate that the change involved re-engineering the engine block and related systems to ensure compliance.

At a glance
updateWhen: announced March 2024
The developmentMorgan has officially announced that the Supersport model has been modified to lose two cylinders, making it compliant with US vehicle laws and enabling its sale in the US.

Implications of the Cylinder Reduction for Morgan

This development is significant because it demonstrates Morgan’s strategic shift to adapt its iconic models for the US market, which has strict vehicle regulations. The change could influence other manufacturers considering similar modifications for compliance.

For enthusiasts and potential buyers, this move means greater access to Morgan’s vehicles in the US, potentially increasing sales and brand presence. However, it also raises questions about how the change affects the car’s performance and authenticity, which Morgan has yet to fully address.

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Background on Morgan’s US Market Strategy

Historically, Morgan Motor Company has focused on the UK and European markets, where regulations are different from those in the US. The Supersport, known for its classic design and performance, faced barriers to entry in the US due to emissions and safety standards.

In recent years, Morgan has expressed interest in expanding its global footprint, including entering the US market. The decision to modify the Supersport to meet US regulations reflects this strategic goal, aligning the model with legal requirements without entirely redesigning it.

Previous models have faced similar challenges, but Morgan’s approach to removing cylinders is a notable adaptation aimed at balancing tradition with regulatory compliance.

“The modification of the Supersport to a four-cylinder configuration allows us to meet US standards while maintaining the essence of the vehicle.”

— Morgan Motor Company spokesperson

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Details of the Engine Modification and Performance Impact

It is not yet clear how the engine’s performance, sound, and driving dynamics have been affected by removing two cylinders. Morgan has not released detailed technical data or performance benchmarks post-modification.

Additionally, the extent to which this change affects the vehicle’s authenticity and appeal among traditional Morgan enthusiasts remains uncertain. The long-term regulatory and market implications are still unfolding.

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Next Steps for Morgan and US Market Entry

Morgan is expected to begin sales of the four-cylinder Supersport in the US later this year, pending final certification and compliance testing. The company may also explore further modifications or models tailored for the US market.

Automotive regulators and industry observers will monitor how the modified model performs in real-world conditions and whether it meets all safety and emissions standards fully.

Further technical disclosures from Morgan are anticipated, along with potential marketing campaigns emphasizing the model’s compliance and heritage.

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Key Questions

Why did Morgan reduce the number of cylinders in the Supersport?

To meet US vehicle regulations, including emissions and safety standards, Morgan modified the engine configuration from six cylinders to four cylinders.

Will the performance of the Morgan Supersport be affected by this change?

It is currently unclear how the performance, sound, and driving experience have been impacted, as Morgan has not released detailed technical data.

Does this change affect the authenticity of the Morgan Supersport?

Some enthusiasts may view the engine reduction as a departure from the original design, but Morgan states the core design and performance remain intact.

When will the US-market Morgan Supersport be available?

Morgan plans to begin US sales later this year, subject to regulatory approvals and certification processes.

Are other Morgan models affected by similar modifications?

There is no current information indicating that other models will undergo similar changes; the focus appears to be on the Supersport.

Source: rss

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