TL;DR
Stellantis unveiled plans for several new models across its brands, including Dodge SRT vehicles, a Jeep Wrangler Scrambler, and affordable options under $30,000. These developments aim to expand market coverage and refresh the lineup by 2030.
Stellantis today announced a series of new vehicle models across its Chrysler, Dodge, Jeep, and Ram brands, including the launch of Dodge SRT models, a Jeep Wrangler Scrambler, and two vehicles priced under $30,000, as part of its US market expansion plan through 2030.
During Stellantis Investor Day, the company detailed its product roadmap, revealing that Dodge will introduce a smaller SUV called the GLH below the Durango, featuring a performance SRT variant. Dodge is also developing a new mid-size muscle car with SRT enhancements, alongside refreshed versions of the Durango and Charger.
Jeep plans to add a new Wrangler Scrambler, which appears to be a two-door pickup, and will offer sporty SRT models for the Wrangler, Grand Cherokee, and Grand Wagoneer. Additionally, Jeep is working on a new Compass and internal combustion variants for its Recon model. The company aims to have two models under $30,000 and nine under $39,000 by 2030.
Ram will expand its lineup with two new trucks: a compact Rampage, already sold in South America, and a mid-size Dakota, both arriving around 2028. The Dakota will feature an SRT trim, and Ram will also introduce a full-size Ramcharger SUV with SRT performance, alongside new light-duty, heavy-duty, and commercial vehicles.
Why It Matters
This announcement signals Stellantis’ strategic push to modernize and diversify its US lineup, targeting increased market share and sales growth. The focus on performance variants and affordable models aims to attract a broader consumer base, including those seeking high-performance vehicles and budget-friendly options. The planned model refreshes and new entries could influence competitive dynamics in the SUV, pickup, and muscle car segments.
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Background
Stellantis has committed to updating its North American showroom by 2030, introducing 11 new nameplates and 12 refreshed models. The automaker’s previous plans included expanding into new segments and improving cost competitiveness. These latest developments follow a period of stagnation for some brands, notably Chrysler, which is now shifting toward practicality and reliability with new SUVs and crossovers. The announcement aligns with industry trends toward electrification, though many of these models will initially feature internal combustion engines.
“We are committed to delivering a diverse and exciting lineup that appeals to a wide range of customers, from performance enthusiasts to budget-conscious buyers.”
— Stellantis spokesperson
“The new GLH is essentially the next-generation Hornet — how it should have been done the first time.”
— Dodge CEO Tim Kuniskis
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What Remains Unclear
Details about specific powertrain options, pricing, and exact release dates for many of these models remain unconfirmed. It is also unclear how quickly these vehicles will reach dealerships or how they will be received by consumers and critics.
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What’s Next
Next steps include Stellantis’ detailed rollout plans, with expected unveilings and launches of these models starting in 2024 and continuing through 2028. The company will likely provide further specifications and pricing closer to each model’s release date.
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Key Questions
When will the new Dodge SRT models be available?
Specific release dates have not been announced, but Dodge’s new models are expected to arrive between 2024 and 2026.
Will the Jeep Wrangler Scrambler be a pickup truck?
Based on current visuals and descriptions, the Jeep Wrangler Scrambler appears to be a two-door pickup-style vehicle, but official confirmation is pending.
What is the price range for the upcoming vehicles under $30,000?
Stellantis aims for two models to start below $30,000, likely targeting entry-level crossovers or compact SUVs, with specific pricing to be announced closer to launch.
Are these models electric or internal combustion?
While some models may feature hybrid powertrains, most of the announced vehicles are expected to initially use internal combustion engines, with electrification plans possibly evolving later.
How will these new models impact Stellantis’ market share?
Stellantis aims to increase its US market coverage from 60 to 90 percent and expects a 35 percent growth in sales volume by 2030, partly driven by these new model introductions.
Source: Google Trends
