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Rivian has introduced the Ecto-R1, an R1S dressed as the Ghostbusters Ecto-1, and a Ghostbusters-themed in-vehicle app for its Halloween Mode. Rivian says the app and related features will be available from Oct. 9 through Nov. 2; the company also plans to display Ecto-R1 builds at six Rivian locations.
Rivian has revealed the Ecto-R1, an R1S styled as the Ghostbusters Ecto-1, alongside a Ghostbusters app and seasonal vehicle features. The company says the app will be part of this year’s Halloween Mode, scheduled to run from Oct. 9 to Nov. 2, bringing themed display visuals, sounds and light effects to Rivian vehicles.
The Ecto-R1 has the familiar red body graphics, No-Ghost logos on the hood and front doors, and brightened 22-inch Aero wheels with white covers. Rivian developed the vehicle with Sony Pictures, according to The Drive’s report. The roof carries sirens, spotlights, a radar dish and side tanks; Rivian says each roof accessory is functional. The emergency lights are vintage units that the company sourced and restored, the report said.
Rivian says owners will be able to use the Ghostbusters in-vehicle app while parked to change the vehicle displays. The themed visuals can remain active after the vehicle is shifted into Drive, according to the company. A separate Trick or Treat Mode is set to change the driver and rear displays, play the Ghostbusters theme and coordinate exterior lights and sound effects. The features can also be controlled through Rivian’s smartphone app.
The report says the sound-and-light options include themes tied to Ecto-1, Proton Pack, Slimer, Ghost Trap and Peter Venkman, as well as a random setting, each with a custom LED sequence. Rivian also plans themed lock sounds: Ecto-1 for first-generation R1 vehicles, and Proton Pack or Chant for second-generation R1 models and the R2. A new Mallow Mash arcade game, in which players pop Mini-Puft characters, is intended for use while parked.
Halloween Features Reach Rivian Owners
The announcement pairs a one-off-style promotional vehicle with software features for Rivian drivers. The Ecto-R1 gives the collaboration a physical showcase, while the app, display themes and sound-and-light effects extend the promotion to owners who do not see the vehicle in person.
That reach comes with limits: the app’s features are seasonal, with the stated availability ending Nov. 2. Rivian’s description also ties the arcade game and app use to parked vehicles, while the themed lighting and sounds are part of a vehicle mode. The report does not specify whether every feature will work on every vehicle or in every market, so owners will need to check Rivian’s release details for compatibility.
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A Sony-Backed Ecto-R1 Showcase
The Ecto-R1 is based on Rivian’s R1S electric SUV and takes its styling from the Ghostbusters ambulance, the Ecto-1. Rivian worked with Sony Pictures on the build, according to The Drive, linking the vehicle’s movie-inspired design with the app’s themed sounds and graphics.
Rivian plans to show Ecto-R1 builds at its spaces in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York’s Meatpacking District. The New York location is also expected to offer limited-edition merchandise, according to the report. The cited source does not list additional locations or say how many builds will be displayed.
“Every accessory on top of the Ecto-R1 is functional.”
— Rivian, as reported by The Drive
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Compatibility and Display Details
The announcement as described in the source does not specify which Rivian models and software versions will support every Ghostbusters feature, or whether availability varies by region. It also does not give technical details on how the vehicle’s lights and sounds behave in different driving conditions. The company’s reported description says some display effects can stay active in Drive, but it does not explain which elements remain visible or how they are presented to the driver.
The source also does not state whether the Ecto-R1 will be offered for sale, how many examples exist, or whether the limited-edition merchandise will be available outside the New York location. Those points remain unconfirmed in the supplied report.
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Features Begin October 9
Rivian’s announced next step is the Halloween Mode rollout, scheduled for Oct. 9, with the Ghostbusters app and related features expected to remain available through Nov. 2. The company’s planned displays at six Rivian spaces will give visitors a chance to see the Ecto-R1 in person.
Owners should look for Rivian’s software-release information for details on vehicle compatibility and feature access. The supplied report does not identify a separate release date for the Mallow Mash game or say whether any seasonal content will return after the stated end date.
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Key Questions
What is the Rivian Ecto-R1?
It is a Rivian R1S styled as the Ghostbusters Ecto-1, with red graphics, No-Ghost logos, modified wheels and roof-mounted accessories. Rivian says the build was developed with Sony Pictures.
When will Rivian’s Ghostbusters app be available?
The reported schedule is Oct. 9 through Nov. 2 as part of Rivian’s Halloween Mode. The source does not provide further details about regional availability.
What can the Ghostbusters features do?
Rivian says the features will add themed display graphics, sounds and exterior light sequences. The app can be used while parked, and the themed display experience can remain active after shifting into Drive, according to the report.
Where can people see the Ecto-R1?
Rivian plans to show builds at locations in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York’s Meatpacking District. Limited-edition merchandise is also planned for the New York location, according to The Drive.
Will every Rivian get all the features?
The supplied report does not confirm compatibility for every model. It identifies different lock sounds for first-generation R1 vehicles, second-generation R1s and R2, but owners should check Rivian’s release details for the full list of supported vehicles.
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